INTRODUCTION – Informed Luxury Privacy Policy 

Informed Luxury (IL) is committed to protecting customer privacy and takes its responsibility regarding the security of customer information very seriously. IL will be clear and transparent about the information IL is collecting and what IL will do with that information.

This Privacy Policy sets out the following:

  • What personal data IL collect and process about you in connection with your relationship with us as a customer and through your use of our website, mobile applications and online services;
  • Where IL obtain the data from;
  • What IL do with that data;
  • How IL store the data;
  • Who IL transfer/disclose that data to;
  • How IL deal with your data protection rights;
  • And how IL comply with the data protection rules.
  • All personal data is collected and processed in accordance with EU data protection laws.


Informed Luxury is a sole trading company and is the “data controller” of all personal information that is collected and used for Informed Luxury subscribers and customers for the purposes of [the UK Data Protection Act 2018].


Personal data means any information relating to you which allows IL to identify you, such as your name, contact details, payment details and information about your access to IL website. IL may collect personal data from you when you create an Informed Luxury Account, use IL website and/or App, participate in a survey or competition or when you contact IL.

Specifically, IL may collect the following categories of information:

  1. Name, home address, e-mail address, telephone number, credit/debit card or other payment details;
  2. Information about your booking enquiry for IL trusted partners’ products and services;
  3. Information about your use of IL website and/or App;
  4. The communications you exchange with IL or direct to IL via emails and social media.


Your data may be used for the following purposes:

  1. Providing products and services you have enquired about from IL trusted partners.
  2. Contacting you in the event of winning a competition; request to contact; IL send you communications about the services you have asked for and any changes to such services. These communications are not made for marketing purposes and cannot be opted-out of;
  3. Credit or other payment card verification/screening: we use your payment information for accounting, billing and audit purposes and to detect and / or prevent any fraudulent activities;
  4. Administrative or legal purposes: IL use your data for statistical and marketing analysis, systems testing, customer surveys, maintenance and development. Note that IL may perform data profiling based on the data we collect from you for statistical and marketing analysis purposes. Any profiling activity will be carried out with your prior consent only and by making best endeavours to ensure that all data it is based on is accurate. By providing any personal data you explicitly agree that IL may use it to perform profiling activities in accordance with this Privacy Policy;
  5. Customer Services communications: IL use your data to manage our relationship with you as IL customer and to improve IL services and enhance your experience with IL;
  6. Provide tailored services: IL use your data to provide information we believe is of interest to you to personalise the services we offer to you, such as special offers;
  7. Marketing: from time to time IL will contact you with information regarding offers and updates via e-communications. You will have the choice to opt in or opt out when receiving such communications. You will also be given the opportunity on every e-communication that IL send you to indicate that you no longer wish to receive IL direct marketing material.

IL will only process your personal data where IL have a legal basis to do so. The legal basis will depend on the reasons IL have collected and need to use your personal data for.

IL may also process your personal data for one or more of the following:

  • You have consented to IL using your personal data (e.g. for marketing related uses);
  • It is in IL legitimate interests in operating as a digital marketing platform (e.g. for administrative purposes).

Only children aged 18 or over can provide their own consent. For children under this age, consent of the children’s’ parents or legal guardians is required.

IL will not retain your data for longer than is necessary to fulfil the purpose it is being processed for. To determine the appropriate retention period, IL consider the amount, nature and sensitivity of the personal data, the purposes for which IL process it and whether IL can achieve those purposes through other means.  When you ‘Opt Out’ from receiving IL marketing IL will securely delete or destroy your data.

Security of your personal data

IL follow strict security procedures in the storage and disclosure of your personal data, and to protect it against accidental loss, destruction or damage. The data you provide to IL is protected using SSL (Secure Socket Layer) technology. SSL is the industry standard method of encrypting personal information and credit card details so that they can be securely transferred over the Internet.

When the payment gateway is introduced onto, all payment details are transmitted over SSL across dedicated network infrastructure (Multiprotocol Label Switching-MPLS) and stored in compliance with Payment Card Industry Data Security Standards (PCI DSS).

IL may disclose your information to trusted third parties for the purposes set out in this Privacy Policy. IL require all third parties to have appropriate technical and operational security measures in place to protect your personal data, in line with UK and EU law on data protection rules.

Sharing your personal data

Your personal data will not be shared with other companies.IL may share your personal data with the following third parties for the purpose described in this Privacy Policy:

  1. Partners and third parties required to deliver any services requested, eg property owners
  2. Trusted service providers we are using to run our business such as cloud service and e-mail marketing service providers assisting IL marketing with running customer surveys and providing targeted marketing campaigns;
  3. When IL  payment gateway is introduced on, credit and debit card companies which facilitate your payments to IL, and anti-fraud screening, which may need information about your method of payment to process payment or ensure the security of your payment transaction;
  4. Legal and other professional advisers, law courts and law enforcement bodies in all countries ILe operate in in order to enforce IL legal rights in relation to IL contract with you;
  5. Our trusted third party ancillary partners (identified on our website) who offer luxury related products and services on our website:  If you choose to purchase products or services offered on IL websites by third parties such as you may be a customer of both and these third parties, and IL and partners may collect and share information about you, such as your contact details. IL are not responsible for third parties’ use of your personal data where such use is permitted for their own purposes. Please consult their privacy policies for further information.
  6. Social media:You may be able to access third party social media services through IL website or App or before coming to IL website . When you are registered with your social service account, IL will obtain the personal information you choose to share with IL through these social media services pursuant to their privacy settings in order to improve and personalize your use of IL website or App. IL may also use social media plugins on   website or App. As a result your information will be shared with your social media provider and possibly presented on your social media profile to be shared with others in your network. Please refer to the privacy policy of these third-party social media providers to find out more about these practices.


All data collected upon registration in the website will be processed in line with this Privacy Policy.

IL understand the importance of taking extra precautions to protect the privacy and safety of children. Accordingly, children under 18 will not be permitted to open register an account with Informed Luxury and will delete any Informed Luxury account created by a child under 18 as soon as IL are made aware of it.

You will have the option to stay signed-in into your Informed Luxury account by checking the “keep me logged in” box. This option will only apply to the computer / device and the browser that you’re using when you select the box. If you do not wish to stay signed on a particular browser, simply sign out of my Informed Luxury account on that browser.

When IL use of your personal data is based on your consent, you have the option to withdraw your consent to our processing and delete your personal data at any time by clicking on the “delete” buttons provided in your Informed Luxury account.

IL keep your personal information contained in your Informed Luxury account for as long as you hold the account. You may delete your Informed Luxury account by clicking on the “delete” button provided in the settings of your account. Please note that general retention periods apply to any personal data IL collected to enter into a contract with you or to perform that contract or because IL have a legal obligation to process it.

Cookies and site tracking

This site uses cookies to enable IL to improve IL service to you. This may include cookies of media and advertising partners that are being placed on your machine when visiting IL website or App. Please visit the listed  partners’ websites for information on their privacy and cookie policy.

Cookies are small text files that are transferred to your computer’s hard drive through your web browser to enable IL to recognise your browser and help to track visitors to IL site; thus enabling IL to understand better the products and services that will be most suitable to you. A cookie contains your contact information and information to allow IL to identify your computer when you travel around IL site for the purpose of helping you accomplish your reservation. Most Web browsers automatically accept cookies, but, if you wish, you can change these browser settings by accepting, rejecting and deleting cookies. The “help” portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. If you choose to change these settings, you may find that certain functions and features will not work as intended. The cookies IL use do not detect any information stored on your computers.

For more information about cookies and how to stop cookies being installed visit the following website: IL use tracking software to monitor customer traffic patterns and site usage to help us develop the design and layout of the websites. This software does not enable IL to capture any personal information.

Data Protection

IL oversees compliance with this policy. If you have any questions about this policy or how IL handle your personal information, please contact the You have the right to make a complaint at any time to a supervisory authority. The UK Data Protection Commissioner is the lead data protection supervisory authority for Informed Luxury as a UK data controller.

Your Data Protection Rights

Under certain circumstances, by law you have the right to:

  • Request information about whether IL hold personal information about you, and, if so, what that information is and why IL are holding/using it.       
  • Request access to your personal information (commonly known as a “data subject access request”). This enables you to receive a copy of the personal information IL hold about you and to check that IL are lawfully processing it.
  • Request correction of the personal information that IL hold about you. This enables you to have any incomplete or inaccurate information IL hold about you corrected.
  • Request erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for IL continuing to process it. You also have the right to ask IL to delete or remove your personal information where you have exercised your right to object to processing (see below).
  • Object to processing of your personal information where IL are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object where IL  are processing your personal information for direct marketing purposes.
  • Object to automated decision-making including profiling, that is not to be subject of any automated decision-making by IL using your personal information or profiling of you.
  • Request the restriction of processing of your personal information. This enables you to ask IL to suspend the processing of personal information about you, for example if you want us to establish its accuracy or the reason for processing it.
  • Request transfer of your personal information in an electronic and structured form to you or to another party (commonly known as a right to “data portability”). This enables you to take your data from IL in an electronically useable format and to be able to transfer your data to another party in an electronically useable format.
  • Withdraw consent. In the limited circumstances where you may have provided your consent to the collection, processing and transfer of your personal information for a specific purpose, you have the right to withdraw your consent for that specific processing at any time. Once IL have received notification that you have withdrawn your consent, IL will no longer process your information for the purpose or purposes you originally agreed to, unless IL have another legitimate basis for doing so in law.

If you want to exercise any of these rights, then please email You will not have to pay a fee to access your personal information (or to exercise any of the other rights).

IL may need to request specific information from you to help IL confirm your identity and ensure your right to access the information (or to exercise any of your other rights). This is another appropriate security measure to ensure that personal information is not disclosed to any person who has no right to receive it.

Changes to Privacy Policy

IL Privacy Policy may change from time to time and any changes to the statement will be communicated to you by way of an e-mail or a notice on IL website.